Communication: diversify communication practices to fit with target publics in order to inform users, persuade them and encourage good cleanliness practices in public spaces.
36. Choosing the right focus: communicating close to the places and times where positive or negative cleanliness behaviours take place or communicating new cleanliness measures on a 360° basis.
Setting up communication actions close to the time and place where positive behaviour needs to take place when the main objective is to change behaviour and encourage good practices. Continuing to develop campaigns based on mass media (television, press, door-to-door leaflets, etc.) when the main objective is to make an announcement or remind people of the existence of a measure.
37. Using multilingual information and awareness-raising campaigns (not just French, Dutch and English) about the rules of cleanliness and waste management.
Using multilingual information and awareness-raising campaigns (not just French, Dutch and English), organising the use of extra languages at a very local level through local organisations or actions on the ground. These campaigns will be adapted to different audiences (seniors, vulnerable people, illiterate people, etc.), different means of communication (social media, presence on the ground, etc.) and different languages, using symbols and pictograms where necessary.
38. Communicating about positive cleanliness practices on social media, especially for young people and newcomers, by involving influencers.
Increasing the use of digital social media in communication in order to attract the attention of different audiences (young people, newcomers, etc.) and show them good practices in terms of waste management and urban cleanliness, in particular through ‘influencers’ they identify with and respect.
39. Offering the municipalities in particular a practical guide to communication about positive cleanliness practices in public spaces, based on behavioural science.
Providing urban cleanliness actors in the Brussels-Capital Region with ‘practical guides’ in behavioural science, in particular in the context of the new call for cleanliness-related projects aimed at the Brussels municipalities, in order to help them optimise their communication efforts and encourage good cleanliness practices in public spaces better.
40. Communicating within the cleaning services of the municipalities and Bruxelles-Propreté and with the general public to promote cleaning professionals and their contribution to our well-being and the quality of our living environment.
Pursuing internal and external communication actions to assert the value of the cleaning occupations, in order to reinforce the positive perception of these occupations on the part of those who maintain and enhance the beauty of the living environment in our municipalities and our region, but also so as to regularly remind the people of Brussels of the importance of these occupations and the respect that this work deserves.